Shooting a Music Video: Superkrush Films at Jam Jar Studios
Lying Goliath commissioned the studio for two music videos for artist Rachelle Rhienne. They needed a large, enclosed space for shooting due to the planned content for the ‘Captivity’ music video – a dance based concept with lots of space needed. Using the studio, Superkrush were able to play to Rachelle’s strengths – the raw emotion of her singing, the challenging subject matter of the song and her professional dance training.
“The reason Jam Jar was perfect for this project is because it’s a dance based concept – we need a lot of space for Rachelle to show off her moves … We’ve got 1200 sq ft here so it was ideal to set up lighting situations, and to let her really move around”
-Chris Taylor, Superkrush
The set used only the studio, an upright piano and a vintage bed – plus the ribbons than formed part of Rachelle’s costume. The stark surroundings and heavily contrasted lighting enabled Superkrush to convey a ‘Noir’ style in the final video for ‘Captivity’.
Both videos were shot in entirety at Jam Jar Studios over a 1 day location shoot.
“It’s been amazing…fun, professional, the set has been amazing…it’s been great!” – Rachelle Rhienne