With a green screen and chroma key technology, you can take a subject anywhere. Jam Jar has a new 1,200 sq ft TV Studio so we’ve hand-picked a couple of particularly creative examples;
Any discussion of notable green screen use would have to begin with the infamous Old Spice commercials. Originating with ‘The Man Your Man Could Smell Like’, created by Wieden+Kennedy, the series of commercials starring Isaiah Mustafa and later Terry Crews gained a mountain of critical and public acclaim. Using chroma key technology, cleverly designed sets, and one very patient horse, W+K were able to take their subject from shower, to boat, to beach, to horseback – in one continuous take.
MTV’s VMA campaign with Miley Cyrus was a resounding success. Canadian agency Jam3 uploaded multiple visuals of Miley (among other artists) against a green screen, and invited creators to edit them. Fans were able to download dozens of campaign assets to play with, and MTV selected some of their favourites. This campaign utilised the ‘come play with me’ appeal of a green screen backdrop, and by directly involving creators MTV were able to generate impressive levels of engagement as well as exposure.
Jan Sladecko (a.k.a. Slejdy) created an entire music video for Bomby using green screen. Excluding a few white background and outdoor buildings, all shots were against a green screen. Sladecko then used chroma key technology to replace the background with photographs of old industrial surroundings, adding a camera projection to them to enable additional camera movement. The end result is visually immersive and raw, and enhances the underground element of the artist.
The possibilities are endless, and with our green screen and white infinity cove you’ll have plenty of space to play. We also have 3 edit suites equipped with 65 inch 4k monitors, which you can use at any point to assess footage. Bonus facilities include a dressing / makeup room, various breakout spaces, and the use of our spacious café.
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